James Giglio, an expert in creating fan experiences, is the Founder, and CEO of MVP Interactive, an extended reality (XR) technology company that builds and executes best in class immersive experiences to amplify brands across sports, retail, entertainment, and enterprise level organizations. James’ vision in linking technology to fan engagement has been paramount to the growth of the company, and has led MVP Interactive to develop products for some of the worlds largest brands and sports teams and leagues including Coca-Cola, Cox, Audi, Samsung, AT&T, Columbus Blue Jackets, Los Angeles Clippers, NY Rangers NFL, NBA, Graceland, and more.
James regularly shares his insight on fan experiences at prestigious events including AWE, National Sports Forum, Experiential Marketing Summit, Digital LA, Digital Hollywood, VRAR Association Global Summit, NHL league meetings 2019, Event Marketer Summit, Sports Tech Tokyo, AB Bud Light NFL Summit, SportTechie Horizon Summit.
For decades, brands have bought into a form of marketing that focuses on ad placement. This approach is largely about placing strategic messages on billboards and offering consumers at sporting events a cheap souvenir with a company logo on the back. With the rise in technology, new opportunities are available, and the future of marketing is merging the personal and digital experience. Fans want to be a part of the experience, forcing brands to take a step back and rethink the way they engage their consumers.
Beyond the Jumbotron: Creating Fan Experiences Through Immersive Technology, James’ first book available now will help you understand some of the principles that have worked for James and his team and inspire you to change the way you market your products.
James has authored stories on XR and fan experiences in multiple publications and has been a resource for various news outlets
The MVP Interactive Podcast 🎤
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